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UPDATE: This list is no longer accurate. Google updated the numbers last night and they all changed pretty dramatically. I’ll update the list later this week when I have time.

Darren Rowse on ProBlogger showed me how to look up how many subscribers I have on Google Reader.

So, I went looking for some numbers.

Keep in mind that these are ONLY for Google Reader, which is only a small percentage of subscribers (although a growing number).

First, though, let’s look at the TechMeme Leaderboard. The numbers of Google Reader subscribers are in parenthesis.

1. TechCrunch (Google Reader says: 117,690 subscribers on one URL, 11,470 on another — this is for US site)
2. New York Times (33,159 for front page, 5,298 for top 10 most emailed items)
3. Engadget (146,449, it lists a number of others too — compare to only 28,289 for Gizmodo)
4. Ars Technica (about 19,000 in quick add up of all their feeds)
5. CNET News.com (14,395)
6. Read/WriteWeb (8,479)
7. The Register (5,826 for main feed, 1,208 for headlines)
8. GigaOM (5,393 subscribers, plus 1,840 for ommalik feed)
9. Silicon Alley Insider (unknown)
10. Computerworld (1,341 for breaking news, 1,959 for top news)
11. InfoWorld (889 for TechWatch blog, 4,384 for top news)
12. eWEEK.COM (5,021 for tech news, about 1,000 for other feeds)
13. Wall Street Journal (2,033 subscribers)
14. Associated Press (532 subscribers)
15. paidContent.org (401 subscribers)
16. AppleInsider (16,326. Compare to 16,646 for MacRumors)
17. BBC (202,463 for front page, 6,971 for Tech)
18. Crave: The gadget blog (3,136)
19. Search Engine Land (3,910, none for new Sphinn)
20. Reuters (4,006 for top news)
21. BusinessWeek (7,209, 3,617 for tech)
22. Bits, New York Times tech Blog (212)
23. Techdirt (12,628)
24. Webware.com (4,071)
25. TorrentFreak (981)
26. Between the Lines (1,588)
27. CrunchGear (4,190)
28. CenterNetworks (254)
29. All About Microsoft (542)
30. VentureBeat (1,138)
31. The Unofficial Apple Weblog (15,457)
32. Gizmodo (28,289)
33. Scripting News (7,594 for Dave Winer’s main blog and 339 for his annex)
34. Rough Type, Nick Carr (1,801)
35. Microsoft (MSDN Blogs where employees blog, 1,357; MSDN magazine, 1,413, Microsoft Research, 2,276, MSDN just published, 5,452, Microsoft’s press releases, 463. Compare to Mini-Microsoft, 3,246. There are a variety of others, but none higher than these)
36. BoomTown + Kara Swisher + AllThingsD (1,325 on Huffington Post, 377 on AllThingsD, 124 on BoomTown)
37. Wired News (104,159 for top stories, 4,291 for science, 2,729 for gadgets. Compare to Google News, which has 192,100).
38. mathewingram.com/work (18)
39. Business Wire (I couldn’t find data here)
40. Scobleizer (600 for ScobleShow, 4894 for Scobleizer, 29 to my Twitter feed,
41. NewTeeVee (1,439)
42. Tech Trader Daily (360)
43 A VC (Fred Wilson) (4,053)
44. PR Newswire (254)
45. Publishing 2.0 (1,270)
46. Forbes (1,058 on Tech News)
47. DailyTech (about 5,500 on main news feed)
48. Epicenter, Wired blog (351)
49. O’Reilly Radar (13,345)
50. Los Angeles Times (415 for top news, 947 for local, 935 for print edition)
51. Todd Bishop’s Microsoft Blog (597)
52. Times of London (988 for UK News from Times Online)
53. All Facebook (196)
54. Valleywag (5897)
55. Andy Beal’s Marketing Pilgrim (1,656)
56. Inquirer (4,908)
57. WebProNews (about 500)
58. The Jason Calacanis Weblog (2,809)
59. Google LatLong (2,210)
60. ZDNet (930)
61. Download Squad (9,095)
62. Google Operating System (12,284)
63. Official Google Blog (71,283 — the Google Reader blog has 49,242)
64. The Boy Genius Report (1,629)
65. Guardian (7,448, 1,750 on World Latest)
66. PC World (2,279 on latest technology news)
67 Google Blogoscoped (41,387)
68. Infinite Loop (1,987)
69. Macworld (10,545, 843 in top stories)
70. Digital Daily (see Kara Swisher above)
71. Istartedsomething (380)
72. Mashable! (8,763)
73. Engadget Mobile (5,673 for mobile feed)
74. 9 to 5 Mac (76)
75. Guardian Unlimited (7448, 1,750 for World Latest)
76. Financial Times (638. Compare to 176,814 for MarketWatch.com)
77. Yodel Anecdotal, Yahoo’s blog (1,050)
78. MediaShift (784)
79. Yahoo! Search Blog (3,509)
80. Washington Post (5,197, 3,502 for politics)
81. Inside AdSense (4,325)
82. Broadcasting & Cable (63)
83. Akihabaranews.com (226)
84. Google Public Policy Blog (1,397)
85. comScore (526)
86: the::unwired (458)
87: ProBlogger Blog Tips (4,586)
88. Think Secret (10,610)
89. BuzzMachine (Jeff Jarvis) (3,166)
90. Agence France Presse (514)
91. ILounge (4,651)
92. Sprint (I couldn’t find)
93. DigiTimes (474)
94. ipodminusitunes (unknown)
95. Doc Searls Weblog (1,397)
96. Reflections of a Newsosaur (22)
97. Googling Google (1,268)
98. Salon (53,909)
99. Insider Chatter (51)
100. Telegraph (1,260)

TechMeme itself has 10,179.

I also picked some of my favorites to see how they rank
Tantek Celik (402)
Shelley Powers (105)
Tara Hunt (1,083)
Jeremiah Owyang (463)
Scott Beale (1,412)
Rodney Rumford (184)
Blognation (5)
Betsy Devine (73)
danah boyd (2,172)
Shel Israel (552)
Chris Pirillo (2,795)
Stephanie Booth (142)
Daily Kos (7,285)
Daring Fireball (10,878)
Darren Barefoot (359)
Derek Powazek (99)
A List Apart (10,542)
Ryan Stewart (478)
Don Dodge (1,324)
Dare Obasanjo (2,261)
Renee Blodget (178)
Ed Bott (1,113)
Michael Gartenberg (475)
Howard Lindzon (257)
Robert Cringley (5,948)
Jeff Clavier (768)
Jeffrey Zeldman (7,459)
John Battelle (35,976)
Joel Spolsky (26,911)
Tim O’Reilly (10,422)
Joi Ito (1,444)
Jon Udell (3,343)
Loic Le Meur (1,538)
Marc Canter (582)
Dave McClure (122)
Steve Rubel (7,676)
Matt Mullenweg (1,990)
Nick Bradbury (1,287)
Noah Kagan (123)
Paul Boutin (143)
Scott Guthrie (5,511)
Tom Raftery (227)
Thomas Hawk (720)
Uncov (754)
Quotationspage.com: (128,748)
Channel 9 (Microsoft’s video community) (2,268)
Leo Laporte (TwiT.TV, 2,854)
Kevin Rose (389)
Digg (14,247 to Digg/Tech; 109,286 for all News and Videos)
Jonathan Schwartz (3796)
Sun’s blogs (161)
Mark Cuban (8,436)
Guy Kawasaki (7,534)
Seth Godin (36,822)
Tom Peters (2,153)

MediaBlitz has its own analysis of the TechMeme leaderboard numbers. Basically it looks like only 5% of the average blog is read in an RSS reader so multiply these numbers by 20 and you’ll probably get close to real traffic levels.

Tim Bray reminds us that these numbers are ONLY for people who subscribed to the feeds in Google Reader. On his server he has 1,455 subscribers for his RSS, 4,403 for his atom feed, while Google Reader reported 3,690 for his feeds.

I’d love to know how many subscribers you have. Can you look your numbers up and put them in a comment? Remember to add up all the various feeds you have (that’s how I got these numbers above).

Enjoy!

The next step? What are you learning here? For one the BBC is one of the only sites that puts “about News Feeds” next to all of its feed icons (they link to a well done page about how to use News Feeds). Any wonder why they get so many subscribers?

UPDATE: Fred Oliveira says that Feed Burner is reporting to him that he has 2,445 subscribers from Google Reader but Google Reader says that Fred only has 524 subscribers from Google Reader. So, these numbers may be WAY off. But they are the data I had to work with. Would love to hear your stories. Tim Bray says he’s seeing a discrepancy too.

UPDATE #2: I might have missed some of your numbers. I tried to find them all, but please correct what you find if you find some that I missed.

UPDATE: #3: One thing you can’t look up? How many subscribers you have to my Google Reader Shared Items Blog.

UPDATE: #4: TechCrunch’s Michael Arrington was doing something similar. I need to go to dinner, otherwise I’d put my list in a spreadsheet like that.